RT Journal Article SR Electronic T1 Popularity JF Journal of Human Resources JO J Hum Resour FD University of Wisconsin Press SP 1072 OP 1094 DO 10.3368/jhr.48.4.1072 VO 48 IS 4 A1 Gabriella Conti A1 Andrea Galeotti A1 Gerrit Müller A1 Stephen Pudney YR 2013 UL http://jhr.uwpress.org/content/48/4/1072.abstract AB What makes you popular at school? What are the labor market returns to popularity? We investigate these questions using an objective measure of popularity derived from sociometric theory: the number of friendship nominations received from schoolmates, interpreted as a measure of early accumulation of personal social capital. Our econometric model of friendship formation and labor market outcomes allows for partial observation of networks, and provides new evidence on the impact of early family environment on popularity. We estimate that moving from the 20th to 80th percentile of the high school popularity distribution yields a 10 percent wage premium 40 years later.