PT - JOURNAL ARTICLE AU - David R. Just AU - Joseph Price TI - Using Incentives to Encourage Healthy Eating in Children AID - 10.3368/jhr.48.4.855 DP - 2013 Oct 02 TA - Journal of Human Resources PG - 855--872 VI - 48 IP - 4 4099 - http://jhr.uwpress.org/content/48/4/855.short 4100 - http://jhr.uwpress.org/content/48/4/855.full SO - J Hum Resour2013 Oct 02; 48 AB - There is growing interest in the situations in which incentives have a significant effect on positive behaviors, particularly in children. Using a randomized field experiment, we find that incentives increase the fraction of children eating a serving of fruits or vegetables during lunch by 80 percent and reduce the amount of waste by 33 percent. At schools with a larger fraction of low-income children, the increase in the fraction of children who eat a serving of fruits or vegetables is even larger, indicating that incentives successfully target the children who are likely to benefit the most from the increased consumption.