RT Journal Article SR Electronic T1 Was That SMART? JF Journal of Human Resources JO J Hum Resour FD University of Wisconsin Press SP 152 OP 186 DO 10.3368/jhr.52.1.0414-6340R1 VO 52 IS 1 A1 Jeffrey T. Denning A1 Patrick Turley YR 2017 UL http://jhr.uwpress.org/content/52/1/152.abstract AB We examine whether students respond to immediate financial incentives when choosing their college major. From 2006–2007 to 2010–2011, low-income students in technical or foreign language majors could receive up to $8,000 in SMART Grants. Since income-eligibility was determined using a strict threshold, we determine the causal impact of this grant on student major with a regression discontinuity design. Using administrative data from public universities in Texas, we determine that income-eligible students were 3.2 percentage points more likely than their ineligible peers to major in targeted fields. We measure a larger impact of 10.2 percentage points at Brigham Young University.