TY - JOUR T1 - Using Behavioral Insights to Increase Parental Engagement JF - Journal of Human Resources JO - J Hum Resour SP - 900 LP - 925 DO - 10.3368/jhr.54.4.0617.8835R VL - 54 IS - 4 AU - Susan E. Mayer AU - Ariel Kalil AU - Philip Oreopoulos AU - Sebastian Gallegos Y1 - 2019/10/02 UR - http://jhr.uwpress.org/content/54/4/900.abstract N2 - Parental engagement plays a key role in children’s future success. We implemented a behaviorally informed field experiment designed to increase the time parents spend using a digital library on an electronic tablet to read to their children. Behavioral tools—reminders, goal setting, and social rewards—more than doubled the amount of time parents spent reading using the electronic application (one standard deviation effect size) after the six-week intervention. The largest gains were for the most present-oriented parents. Our findings suggest substantial promise for the application of behavioral tools to parenting activities that promote investment in children’s human capital. ER -