TY - JOUR T1 - Using Behavioral Insights to Increase Parental Engagement: The Parents and Children Together Intervention JF - Journal of Human Resources JO - J Hum Resour DO - 10.3368/jhr.54.4.0617.8835R SP - 0617-8835R AU - Susan E. Mayer AU - Ariel Kalil AU - Philip Oreopoulos AU - Sebastian Gallegos Y1 - 2018/04/05 UR - http://jhr.uwpress.org/content/early/2018/04/02/jhr.54.4.0617.8835R.abstract N2 - Parental engagement plays a key role in children’s future success. We implemented a behaviorally informed field experiment designed to increase the time parents spend using a digital library on an electronic tablet to read to their children. Behavioral tools—reminders, goal-setting, and social rewards—more than doubled the amount of time parents spent reading using the electronic application (one standard deviation effect size) after the six-week intervention. The largest gains were for the most present-oriented parents. Our findings suggest substantial promise for the application of behavioral tools to parenting activities that promote investment in children’s human capital. ER -