RT Journal Article SR Electronic T1 Using Behavioral Insights to Increase Parental Engagement: The Parents and Children Together Intervention JF Journal of Human Resources JO J Hum Resour FD University of Wisconsin Press SP 0617-8835R DO 10.3368/jhr.54.4.0617.8835R A1 Mayer, Susan E. A1 Kalil, Ariel A1 Oreopoulos, Philip A1 Gallegos, Sebastian YR 2018 UL http://jhr.uwpress.org/content/early/2018/04/02/jhr.54.4.0617.8835R.abstract AB Parental engagement plays a key role in children’s future success. We implemented a behaviorally informed field experiment designed to increase the time parents spend using a digital library on an electronic tablet to read to their children. Behavioral tools—reminders, goal-setting, and social rewards—more than doubled the amount of time parents spent reading using the electronic application (one standard deviation effect size) after the six-week intervention. The largest gains were for the most present-oriented parents. Our findings suggest substantial promise for the application of behavioral tools to parenting activities that promote investment in children’s human capital.